Berkeley Group Experience Centre
Berkeley group decided to refreshed their company profile in video form as their new office in Shanghai is also opening with the new experience centre, where you can browse around to have a different kind of experience. 'The Brand Film' is more specific and to fit in more details about Berkeley offices and their commitment to build homes around the globe. I propose with a storyline and storyboard, so they have a vivid ideas on how to present their new office. Also with different size of devices screen to fit in their marketing needs. Not forgetting, the video opening from Global Management in English, as well as Shanghai Office Management in Chinese.
Spring Into Action
Berkeley is preparing one of the largest real estate event in HongKong. I'm supporting from Indonesia, to help them with most of video assets. YESSS, we are doing it virtually, everything from brand logo, video, poster, all online marketing collaterals. I had the most challenging yet super exciting project, like my heart is pumping sooo fast on the day of the event... THIS IS 1000% IT'S A SUCCESS.. Woohoooo 🎉🎉🎉🎉
(Below video from left to right) This video is place inside the lift, to carry all the customer, from lobby until reach 100th floor of The International Commerce Centre (ICC) building, as it consider Hong Kong’s tallest building. Concept is like transporting a real 'journey' from Hongkong to London, when you arrived at 100th floor, SPRING INTO ACTION event, then you will be greeted by the sales and all of big showcase on where Berkeley group real estate is located.
Once you are in the lobby, you will be greeted by the long walkway showing the video of Berkeley, and spiral video that leads to the lift to go up to the event.
Video Walkway
Spiral 3D Video
Upon 'Arriving to London' (Event Entrance), there is property development video.
Company Brand Film
Video inside lift starting from lobby heading towards 100th floor - 'Journey Feeling'
Video Ads shown in social media like Instagram, LinkedIn, Youtube, etc
< Masterhead Motion Video
Berkeley on The Square
After much success from Spring in Action, Berkeley keep maintain their campign and presence in the real estate world - into a new campaign 'BERKELEY ON THE SQUARE'. Where they are showing the video in Hongkong Time Square. I'm in charge for all digital ads, video, branding & logo animation, and email direct mailer (EDM)
Branding & Logo Animation
Hongkong Time Square Ads
Mobile Teaser Ads
Social Media Teaser Ads
Both Teaser Ads are made to be fit for mobile viewing and also using 2 main language, English and Chinese, since they are exhibiting in Hongkong Time Square.
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London Collection
Campaign 'London Collection' is rather more simple. Thats more focusing on 6 development that curated as special development in the United Kingdom. Below are flyers design and master headpiece animation.
Masthead Animation
Summer in London
Campaign 'Summer in London' is very simple. Just creating a 3 language video, English, with Arab and Chinese Subtitle.
Portrait Video to fit mobile device with English Subtitle
Horizontal Video to fit for other device with Arabic Subtitle